World Dairy Expo Among Top 100 Tradeshows in U.S.

Chuck Zimmerman

You know it’s a big show but according to the latest from Tradeshow Week, World Dairy Expo has moved up the charts! It’s now ranked 85 th on the country’s list of largest tradeshows. Compiled annually and published in April, the Tradeshow Week 200 ranks the 200 largest tradeshows in the United States and the 50 largest in Canada. Rank is determined by net square feet of paid exhibit space.

Some other interesting tidbits include: we’re up nine spots from last year’s rank of 94, World Dairy Expo is the largest production agriculture show among the top 100 which includes a variety of industries, from apparel to consumer electronics and health care to sporting goods, and it’s the only show among the top 200 that resides in Wisconsin.

“A jump of nine rankings is remarkable,” says John Rozum, World Dairy Expo Sales Manager. “This is not a shrinking business.” In fact, according to Tradeshow Week, tradeshows across the country saw increases across the board with exhibiting companies up three percent for 2004, while net square footage and show attendance figures grew over two percent.

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