New Got Milk Ads Rile Major League Baseball

Chuck ZimmermanIndustry News, Milk

New Got Milk AdsMajor League Baseball may not be very happy about the new Got Milk tv ads but I say, “Get a life.” They’re funny and created by the California Milk Processor Board.

It’s a series of ads that look like a breaking news story about players “pouring” a performance enhancing product. I think it’s very well done. It’s all in fun says the agency. “Goodby, Silverstein & Partners Co-Founder Jeff Goodby whose agency created the campaign says Brosnan needs to get a sense of humor, “It’s just milk. Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn’t get upset.”

They apparently did as this statement by MLB’s Brosnan shows. “There is nothing humorous about steroid abuse. I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America’s youth.”