Interview With Publisher Of Dairy Directory

Chuck Zimmerman

Southwest Plains Dairy DirectoryI’ve written before about the Southwest Plains Dairy Directory here on World Dairy Diary. I just got to interview the CEO of McCormick Company, the advertising agency that created the directory which was on display and available at World Diary Expo. I thought it was very interesting that an advertising agency did a project like this. The printed directory is also available in an online, searchable database.

The interview I did with Kathy Cornett was used for a regular weekly program I do on our sister website, AgWired. It’s called the ZimmCast. You can listen to this week’s ZimmCast here: Download MP3 File (5MB MP3 File)

Exhibitor, Industry News