It’s not often you get a news release that just shows you a picture but as they say, “A picture is worth . . .”

The new Superman ‘got milk?’/Milk Mustache ad featuring Brandon Routh debuted in the May 2006 issue of Blender. The movie “Superman Returns” comes out in theaters June 30. The ad copy reads: “Super. That’s how milk makes you feel. The calcium helps bones grow strong, so even if you’re not from Krypton you can have bones of steel.”

Although I don’t see it on their website you can find out more about the Got Milk campaign.