The last item on the agenda here at the Cattle Industry Summer Conference in Reno is the board meeting which is going on now. It’s a combined meeting of the Beef Board and NCBA. I thought you might be interested to hear a great report given this morning by Beef Board Chief Operating Officer Monte Reese was on the program at this morning’s board meeting to give a report on the activities of the Checkoff.
Monte started out talking about how much has been accomplished in the 20 years of the Checkoff. He says that producers have created a solid science-based research foundation which has time after time prevented severe consumer confidence crises.
Monte also made a point of letting producers know how many expressions of appreciation he has received from other commodity groups for the Beef Checkoff’s perseverance in the face of a severe legal challenge. Since that final Supreme Court decision he says most of the challenges to other groups have been dismissed.
You can listen to Monte’s remarks here: Monte Reese Report (10 min. MP3 File)