After waiting on a couple trains in the last week myself, I can understand how these bovines must feel. These cow statues will be part of a unique dairy educational promotion in Melbourne, Australia. They are pictured waiting for the Melbourne Show train at the Flinders Street Station.
The cows are being used to highlight dairy as Victoria’s largest export earner. There are 1.3 million dairy cows in Victoria producing two thirds of the nation’s milk and more than $2.1 billion in exports to Asia, Europe and the Americas. The blank cows will be sent to schools throughout the state where they will be decorated as part of a competition milking the talents of primary school students. The students’ finished art will be seen grazing at prominent Melbourne train stations and at this years show from September 21 to October 1.
Dairy Australia’s marketing chief Richard Lange said: “The initiative is giving Victorian school children the chance to get creative while highlighting the goodness of dairy as well as the industry’s economic contribution to Victoria. Although the model cows can’t produce milk, the school that produces the most MOOving work of art will win a $1000 Myer voucher to spend on new equipment for their canteen or school. The decorated cows will be announced at the Royal Melbourne show on World School Milk Day, September 27.
Participating schools will be able to keep their cow creations, reminding kids of dairy’s goodness and health benefits. These cows don’t eat much and are very tame just like their cousins!