AgriTech Analytics, Inc. (ATA) has a new General Manager and his name is Bill VerBoort. He’ll be working out of their Visalia, CA office.

ATA is a leader in dairy records, processing over 1,000,000 cow records per month to provide valuable management information to dairy producers and the dairy industry. VerBoort comes to AgriTech from California DHIA, where he had served as the General Manager since 1991. He has also served as the General Manager of Brown County DHIA in Wisconsin and Arizona DHIA. During VerBoort’s years of service to the DHI system, among other committees, he served as the Chair of the North American Managers Group and on the Board of Dairy Herd Improvement Association Services.