It’s one of the great partnerships in culinary history — savory grilled hamburgers or steaks and delicious Wisconsin cheese. For dairy producers, — who are, of course, also beef producers — two exciting new summertime promotions funded by the beef checkoff and the Wisconsin Milk Marketing Board, Inc. (WMMB) will encourage consumers to pair these food favorites.
Father’s Day Favorites and Bold Flavors of Summer are two new marketing drives in the checkoff’s annual retail promotion aimed at building beef demand throughout the peak grilling season, when supplies are historically high. Not surprisingly, summer is one of the hottest sales seasons for beef.
“These co-promotions are an excellent example of how dairy producers’ investment in the beef checkoff is used to cross-promote both our beef and dairy products,” said Beef Board member Jenny Senn, a dairy producer in Silverstreet, S.C. “It’s truly a win-win situation for dairy producers.”
“Pairing beef and dairy products is a natural fit,” said Bill Drew, vice president of marketing services for the Wisconsin Milk Marketing Board. “Consumers like easy ideas that provide a new twist on the standard cheeseburger or steak. WMMB and the Beef Checkoff Program have a strong history of partnering to promote both dairy and beef products, including the previous Cheeseburger Pizza promotion. Through efforts like the Father’s Day Favorites and Bold Flavors of Summer promotions, we’re stimulating new ideas for both beef and dairy products.”