When you go to Hawaii you get a nice lei of flowers when you get off the plane. When you go to Wisconsin it’s bratwurst and cheese. It’s the Original Wisconsin Lei.
The Lei’d Back inventor is Steve Rheaume. He says he’s sold over 3,000 of these so far and they’re becoming very popular for football games and wherever you want to show your Wisconsin pride.
Steve’s an agricultural tax consulting expert who says he took a sabbatical to Hawaii for a couple years to unwind and get relaxed. When he got back the idea for the Wisconsin Lei just came to him as something he could give to friends and family who would come all the way to north Wisconsin to visit. Now he’s got a great side business going.
Listen to our “Milking Parlor” podcast with Steve here: Interview with Steve Rheaume (MP3)
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