Nestlé has introduced a revolutionary fountain drink called Sjora – a refreshing mix of milk and juice. Sjora contains 10-percent milk and 5-percent juice and has just 90 calories per 8-ounce serving. Mad Greens, a made-to-order salad bar based in Colo. is one of a handful of restaurants testing the product nationwide.
Adding Sjora helps Mad Greens “round out our concept” as a healthy eatery, said Marley Hodgson, who co-founded Mad Greens with childhood friend Dan Long. Nestle, meanwhile, sees Sjora as a way to make itself into the Coca-Cola of healthier beverages at a time when consumers are growing wary of artificial flavors and corn syrup.
The international food company crafted Sjora as a “light-tasting, very refreshing” beverage that blends about 10 percent milk and 5 percent juice, said spokeswoman Kathy Lenkov. The company offers two flavors, tropical pineapple and mango peach, in regular and diet varieties.
While natural beverages like Honest Tea and Odwalla often are offered at quick-service restaurants in bottled form, Nestle is offering Sjora as a $1.50 fountain drink. That means it costs less, doesn’t take up precious shelf space and gives restaurants a larger cut of the profit.
“At a restaurant like Mad Greens, up to half the people purchasing food choose to take tap water because there isn’t a beverage choice for them,” Lenkov said. “This is a way to capture those customers.”