Once again I’m attending the Cattle Industry Convention which is taking place in Reno, NV and reporting on it for the Beef Board on their Beef Board Meeting.com website.

One of the people I spoke with on the CBB Administration Subcommittee is Jerry King from Missouri. He’s pictured on the left during this evening’s meeting. By the way, if you want to see who is a member of the Beef Board you can find the list using this link.

Jerry represents dairy on the board and is in his second term. He says a significant percentage of beef comes from dairy animals so it’s very important to have this segment of the industry represented. A lot of reaching out to dairy has occurred like the joint mtg. of the Beef Board and Dairy Boards at last summer’s meeting. Jerry says beef and dairy producers are “one big happy family” now.

He says the buzz here so far has been about prices (beef, feed, milk) with some of it being good. He mentions ethanol and that it’s playing a role. Right now he says it’s an exciting and changing time.

You can listen to my interview with Jerry here: [audio:http://www.beefboardmeeting.com/audio/cic-08-king.mp3]