Our favorite new rock band, White Gold, has launched its own website. The group, which includes the fabulous Calcium Twins is also appearing in several new T.V. spots. Check out the site to see the new ads, or visit the group’s MySpace page, or watch their video on YouTube.
30-second TV spots touting the health benefits of drinking milk: strong, shiny hair, nails and teeth as well as a beautifully toned physique. The ads, coupled with the band’s new interactive Web site, show music lovers, especially teenagers, how cool and beneficial drinking milk can be.
“White Gold’s TV spots and the new Web site are engaging and quirky with humor that we believe young people will relate to,” says Steve James, executive director of the California Milk Processor Board (CMPB), the advertiser responsible for GOT MILK? and for signing White Gold as the face behind its new ad campaign.
“As sodas and energy drinks become more and more popular among teens, we want to show teenagers that milk is cool, if not cooler and healthier than other beverages in the supermarket.”
“The ads will air during programs with high teen audiences,” says James. “‘American Idol’ is a great example and networks like MTV are another. By strategically placing the ads, there is a higher likelihood teenagers would become fans of rock idol White Gold and his milk gospel.
3 Comments on “White Gold Launches Website”
Rock Idol White Gold now has a website..??
i’d just heard from you..
This is good news. i can’t wait any longer to visit their web.
Glad to hear more from you guys!
Rock Idol White Gold now has a website..??
i’d just heard from you..
This is good news. i can’t wait any longer to visit their web.
Glad to hear more from you guys!
Rock Idol White Gold now has a website..??
i’d just heard from you..
This is good news. i can’t wait any longer to visit their web.
Glad to hear more from you guys!