Congrats to Joe Michaels who has been named the Forage Segment Director at Vermeer Corporation.
Michaels, who previously served as the segment’s sales manager, is now responsible for overall operations and will report directly to corporate management.
“Joe’s experience and understanding of the market will be invaluable to Vermeer as we continue to develop and market new and better solutions in the hay and forage marketplace,” said Bob Vermeer, president of Vermeer Corporation.
Michaels brings twenty-five years of agricultural equipment sales, service, marketing and product development experience.
After joining Vermeer as ag product director in 2000, he left the company briefly to help McCormick, USA re-launch the McCormick brand in the US market (McCormick USA, which was originally based in Pella, shared a strategic marketing alliance with Vermeer from November 2001 to March 2004) and then returned to the Vermeer forage group as sales manager.