Ben & Jerry’s has announced a new flavor that it hopes will spread the message of peace. “Imagine Whirled Peace” is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces.

According to Ben & Jerry’s website:
When Ben & Jerry’s wanted to talk about peace, we couldn’t think of a better person to exemplify the message than John Lennon. Through his art and lyrics he imagined a world without war and asked us all to “Give Peace a Chance”. We hope this whirly mixture of toffee cookies and fudge peace signs enlightens your bellies and souls and makes you ask what you can do to promote peace in your lives.

Ben & Jerry’s also awarded one of their two nation-wide winners in its “Peace Pioneer” contest at its Times Square Scoop Shop in New York City. The winner, Aaron Voldman is the Executive Director of the Student Peace Alliance (SPA).

The ceremony was part of Ben & Jerry’s joint effort with The Lennon Estate and Peace One Day, a nonprofit global peace organization, to encourage people to work for peace every day. The event yesterday highlighted Ben & Jerry’s John Lennon-inspired Imagine Whirled Peace ice cream and included a modern-day “Peace Bed-In” marking the 39th anniversary of the day John Lennon and Yoko Ono hosted their legendary event in Montreal, Canada.

Voldman, a 21-year-old Brandeis University student and graduate of Vermont Commons School was chosen to represent the next generation of peace pioneers for his work in co-founding and directing The Student Peace Alliance (SPA), a national youth movement using education and grassroots action to advocate for legislation to establish a cabinet-level U.S. Department of Peace and Nonviolence. SPA has 100 chapters on high school and college campuses around the country.