Dairy and Beef Industries Team Up

News EditorBeef Checkoff, Dairy Checkoff, Industry News

The 2008 Cattle Industry Summer Conference will host a Beef-Dairy Animal Care and Quality Assurance Symposium for the second year in the row. Pre-registration is now open for the July 16th symposium, held at the Sheraton Denver Hotel (formerly the Adam’s Mark) in downtown Denver. Pre-registration is open through June 25.

The Summer Conference will be held July 15-19 and is co-sponsored by the National Cattlemen’s Beef Association (NCBA), the Cattlemen’s Beef Board (CBB), American National CattleWomen, Inc. (ANCW), and the National Cattlemen’s Foundation.

For the second year in a row, the beef and dairy industries will team up for an educational session to kick off the conference. On Wednesday, July 16, the symposium will highlight joint issues and crisis management efforts coordinated between the two industries. The symposium will also address the timely topic of animal care and handling guidelines for all segments of the beef industry. Speakers from dairy, cow/calf and feedlot operations will address animal handling techniques, transportation requirements, and strategic marketing decision tools that can lead to improved product quality and consumer satisfaction.

At last year’s Cattle Industry Summer Conference, the National Dairy Council and the Beef Checkoff Program teamed up for a joint nutrition symposium. This session examined the common nutrition environment faced by the beef and dairy industries, and the cooperative work being performed by the Nutrient Rich Foods Coalition. This year’s attendees will receive an update on the work of this coalition, including collaborative efforts in completing a new scientific index, successful thought leader outreach and education, and promoting the importance of high-quality protein in the diet.