M&M Ice Cream Treat

News Editor

We all know and love ice cream, but now there is an even better treat – ice cream covered in M&Ms! M&M’s Ice Cream Treats are available nation-wide at grocery stores.

Available as an ice cream bar on a stick, each bar contains vanilla ice cream covered in a chocolaty coating then dipped in a chocolaty red, green or blue shell.

“We are really excited to launch M&M’s Ice Cream Treats and make them the summer’s coolest treat,” said Craig Hall, General Manager, Ice Cream, Mars Snackfood US.

In-market sampling will occur in: Boston, Hartford/Springfield, CT, New York, Philadelphia, Washington, DC, Miami/Ft. Lauderdale, Chicago and Los Angeles.

Ice Cream, Media

Comments 6

  1. I just had my first M&M ice cream treat. It was terrible. The first bite was dumbfounding: the outer shell was so structurally unsound that it cracked in all different directions when I bit into it. This precluded me from eating the treat normally; rather, I had to carefully bite off all of the hanging pieces of shell to ensure that one didn’t fall in my lap. The brittleness of the shell also precluded me from biting all the way through the shell and ice cream, taking in both flavors at once. I had to eat the treat in segments: first (and painstakingly) the shell; then the ice cream. And the ice cream, I’m sad to say, was not much of a reward for all the effort it took to get to it. It was soft and runny and bland — an all too fitting end to a thoroughly underwhelming experience.

    I’ll never eat one of these again.

  2. I just had my first M&M ice cream treat. It was terrible. The first bite was dumbfounding: the outer shell was so structurally unsound that it cracked in all different directions when I bit into it. This precluded me from eating the treat normally; rather, I had to carefully bite off all of the hanging pieces of shell to ensure that one didn’t fall in my lap. The brittleness of the shell also precluded me from biting all the way through the shell and ice cream, taking in both flavors at once. I had to eat the treat in segments: first (and painstakingly) the shell; then the ice cream. And the ice cream, I’m sad to say, was not much of a reward for all the effort it took to get to it. It was soft and runny and bland — an all too fitting end to a thoroughly underwhelming experience.

    I’ll never eat one of these again.

  3. I just had my first M&M ice cream treat. It was terrible. The first bite was dumbfounding: the outer shell was so structurally unsound that it cracked in all different directions when I bit into it. This precluded me from eating the treat normally; rather, I had to carefully bite off all of the hanging pieces of shell to ensure that one didn’t fall in my lap. The brittleness of the shell also precluded me from biting all the way through the shell and ice cream, taking in both flavors at once. I had to eat the treat in segments: first (and painstakingly) the shell; then the ice cream. And the ice cream, I’m sad to say, was not much of a reward for all the effort it took to get to it. It was soft and runny and bland — an all too fitting end to a thoroughly underwhelming experience.

    I’ll never eat one of these again.

Comments are closed.