Orman Says – Drink Milk!

News EditorDairy Checkoff, Education, Industry News, Media, Milk

The financial crisis that our nation is facing has many people looking hard at their food budgets. One item American’s shouldn’t cut back on is milk – this nutrient-rich food is a nutritional bargain! Well-known money guru Suze Orman is helping people to “Milk Your Budget” with information about milk’s value, along with a chance for them to win $150 in groceries.

The ubiquitous “Got milk?” campaign is getting a leg up from the equally ubiquitous money guru Suze Orman, whose new ads endorse moo juice with the argument that at 25 cents for an 8-ounce glass, it’s a nutritional bargain compared with other beverages. And as Americans economize on groceries, one thing they should not cut back on is nutrition, says the Berkeley restaurateur-turned-financial planner.

Going beyond national advertising, the new campaign also includes Internet tools showing the relative value of milk versus other beverages as well as a suggested, nutritionally balanced list for a family of four.