Here’s a great promotion for June Dairy Month hot off the wire. Order yourself a Domino’s Pizza tonight and thank a dairy farmer!
Midwest Dairy Association, which helps to increase demand and sales for dairy products on behalf of dairy farmers in nine Midwest states, is partnering with Domino’s franchisees across the Midwest during June Dairy Month and through the summer months to reintroduce consumers to Domino’s new line of American Legends pizza, which are made with up to 40 percent more cheese.
Domestic cheese sales are important to dairy farmers. About 25 percent of total cheese is used on pizza, representing more than 25 billion pounds of annual milk production. According to USDA National Agricultural Statistic Service, 40 percent of the milk produced in Midwest Dairy’s nine-state territory goes into cheese production.
“Pizza sales are important, because they directly affect overall cheese sales,” says Jerry Messer, a North Dakota dairy farmer and chairman of Midwest Dairy Association. “It’s important to my fellow dairy producers and to me that we help reinvigorate the pizza category and increase sales for pizza products containing more cheese, and June Dairy Month is the perfect opportunity to get people excited about it.”
3 Comments on “Domino's Pizza & Midwest Dairy Association Team Up”
Your ads show cows with free run of outdoors pasture. Is this true, or is it like the PR campaign of “happy cows” in California that are actually factory farm animals who never see the outdoors? If your cows are humanely treated why aren’t you saying so?
Your ads show cows with free run of outdoors pasture. Is this true, or is it like the PR campaign of “happy cows” in California that are actually factory farm animals who never see the outdoors? If your cows are humanely treated why aren’t you saying so?
Your ads show cows with free run of outdoors pasture. Is this true, or is it like the PR campaign of “happy cows” in California that are actually factory farm animals who never see the outdoors? If your cows are humanely treated why aren’t you saying so?