The new Yogurt Parfait includes slices of fresh strawberries, covered in creamy, vanilla yogurt topped with either Chick-fil-A’s own Harvest Nut Granola blend or Chocolate Cookie Crumbs. Topped with granola, the Yogurt Parfait has 240 calories and 5 grams of fat, and the cookie crumb option brings the parfait down to 200 calories with 4.5 grams of fat. Both choices also are trans-fat free. Initially promoted as a breakfast option, the parfait will be offered throughout the day and starts at $2.25.
The low-key item isn’t expected to supplant Chick-fil-A’s mainstay chicken. But it’s a sign the company is evolving along with its customer base, said William “Woody” Faulk, vice president of brand strategy and design.
Diners want a broader range of nutritional choices, he said. The yogurt parfait may fill a need among customers who have been to the doctor and have been encouraged to adjust their diets. In that environment, “all-fried, all the time is not sustainable” for a restaurant chain, said Faulk.
So, the eventual draw of low-fat yogurt among Chick-fil-A’s customers remains to be seen. In any case, the company envisions additional healthy offerings. But new roll-outs will probably follow the company’s philosophy of menu permanence, meaning new items will be few and far between.