Two different dairy industry groups won national recognition from the National Agri-Marketing Association for being the “Best of the Best.”
The NAMA Best of Show for Advertising went to:
Client: Midwest Dairy Association, St. Paul, MN – Gregg Fogleman
Agency: Sullivan Higdon & Sink, Kansas City, MO – Parc Masterson accepting for agency
Message: To remind consumers that everything is better with cheese on it.
Audience: Mothers 25-54 with children 18-years-old and younger in the Ozark region.
NAMA Best of Show winner for Public Relations was awarded to:
Client: Dairy Management Inc.., Rosemont, IL – Jolene Griffin
Agency: Weber Shandwick , Minneapolis, MN – Polly O’Grady
Message: To use social media to tell the dairy industry’s story, reinforce and build its positive image and respectfully counter inaccurate or uninformed online commentary about modern farm practices.
Audience: Consumers, age 17-29 and dairy consumers.
(photo credit: Denny Eilers)