Borden, RIF Announce Kids Reading Adventures

News EditorCompany Announcement, Competition

Borden Milk has announced an exciting contest in Texas and Louisiana for kids who like to read and drink milk! Get your coloring pencils, books and milk ready!

Joining Reading Is Fundamental, Inc. (RIF), Borden Milk introduces the “Elsie the Cow’s Reading Adventures” Art Contest. Borden and RIF have teamed up to promote the joy of reading for local children throughout Texas and Louisiana and to encourage families to fuel up for learning. Borden understands the importance of providing kids with essential nutrients to help develop sharp minds and is supporting education by donating books and reading materials to schools.

As part of a multi-year commitment to support children’s literacy, the contest will offer 10 lucky winners a chance to win a $1,000 literacy grant for their local school or a non-profit organization of their choice as well as a prize package, including a year’s supply of fresh and delicious Borden Milk, $50 book-retailer gift card, Borden T-shirt, Elsie the Cow stickers, Borden pencils, Borden growth chart and a certificate from RIF.

“RIF is pleased to partner with Borden Milk to promote reading as an essential key to success,” says Carol H. Rasco, president and CEO for RIF. “These literacy grants will provide books and reading materials to help children throughout Texas and Louisiana discover the joy of reading.”

Entrants can submit an original drawing inspired by the theme “Elsie the Cow’s Reading Adventures.” The art should convey the joy of reading and can include images of books, milk and Elsie the Cow. The contest begins on May 10 and ends on June 30. It is open to children ages 6-12 in the following cities in Texas: Austin, Corpus Christi, Dallas/Fort Worth, Houston, Laredo, McAllen, San Antonio, and Texarkana as well as the following markets in Louisiana: Baton Rouge and Lafayette.

“Borden understands the importance of providing kids with the essential nutrients needed to develop sharp minds and is honored to partner with RIF,” said Rick Beaman, president for Borden. “We are excited to give back to our local communities and we want to encourage children across our area to fuel up to be smart with a good book and Borden milk.”

Source: Borden Milk

3 Comments on “Borden, RIF Announce Kids Reading Adventures”

  1. Hi – I am a Family Advocate for Livingston Head Start and would like to know how our Head Start Center can participate in the Bordens-RIF projects. We would love to have Elsie visit our children and get involved in Literacy projects.

    I can be reached at 225-329-7277.

    Thank you

    Darnell Gaspard — FA

  2. Hi – I am a Family Advocate for Livingston Head Start and would like to know how our Head Start Center can participate in the Bordens-RIF projects. We would love to have Elsie visit our children and get involved in Literacy projects.
    I can be reached at 225-329-7277.
    Thank you
    Darnell Gaspard — FA

  3. Hi – I am a Family Advocate for Livingston Head Start and would like to know how our Head Start Center can participate in the Bordens-RIF projects. We would love to have Elsie visit our children and get involved in Literacy projects.
    I can be reached at 225-329-7277.
    Thank you
    Darnell Gaspard — FA

Comments are closed.