Lindner is 63rd Alice in Dairyland

News Editor

Congratulations to Christine (Lepple) Lindner for being named the 63rd Alice in Dairyland! She was one of six final candidates for the public relations job that carries six decades of Wisconsin agricultural tradition.

“My goal as Alice in Dairyland is to encourage consumers to take action with their dollars in supporting Wisconsin agriculture by buying locally-grown products,” Lindner said. “As the 63rd Alice in Dairyland, I look forward to communicating how our state’s $59 billion agriculture industry embraces innovative technology to enrich our daily lives.”

Christine (Lepple) Lindner, Fall River, was raised on her family’s 80-cow dairy farm near Beaver Dam. She graduated with honors from the University of Wisconsin – Madison in 2006, earning a degree in agricultural journalism. Some of her first-hand experience in marketing and communication stems from serving as the publicity co-chair for the 2009 Wisconsin Farm Technology Days, promoting agriculture education as a Wisconsin State FFA Officer and her internships at Agri-View, Alto Dairy Cooperative, Filament Marketing, Wisconsin State Fair and Fort Dodge Animal Health. Lindner is currently the marketing manager for ANIMART and responsible for the company’s dairy and livestock marketing, communications and public relations initiatives. As part of the selection process she was evaluated on her: public speaking, ability to answer impromptu questions, written communication skills, media interviewing, as well as her passion and involvement in agriculture.

Lindner starts her contract on June 7 and during her year will travel over 40,000 miles and visit more than 400 events, talking to students, civic groups, consumers and media about Wisconsin agriculture. She will kick off June Dairy Month in partnership with the Wisconsin Milk Marketing Board. “Alice” drives an E-85 flex-fuel Chevrolet Tahoe courtesy of the Wisconsin Corn Promotion Board and receives a mink garment from the Kettle Moraine Mink Breeders Association. Courtesy of the Wisconsin Jewelers Association, she uses a 14K gold and platinum brooch and tiara with citrines and amethysts — gems indigenous to Wisconsin.

Other finalists for the position were Christa Behnke, Clintonville; Andrea Bloom, Loyal; Sheri Nelson, East Troy; Katie Reichling, Darlington; and Rochelle Ripp, Lodi.

Source: Wisconsin Department of Agriculture, Trade and Consumer Protection

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