Social Media Important To Dairy Farmers

Chuck Zimmerman

Let’s just say that social media has been very, very good to ZimmComm New Media, publishers of World Dairy Diary. It is also the hottest topic in agricultural communications of the last year. At the Alltech Global 500 it was also a key topic during our morning general session.

I joined Alltech’s, Billy Frey, on stage to present what social media is and encourage and beef and dairy farmers to use these new channels of communications to help re-connect consumers with the farm and promote their own businesses. We used a series of slides and YouTube videos which I can’t show you but I did record our presentation. I said and will continue to say that dairy farmers seem to be some of the most engaged of any commodity group I know when it comes to social media.

Billy had some great quotes like the following:

Social media is the biggest revolution since the industrial revolution. It offers us new ways to stay informed and it can simplify information overload. It can fundamentally change agriculture if we use it.

We have a lot of great story tellers in our industry because we have the best story ever. Agriculture allowed civilization to develop. Before agriculture we were hunter gatherers. We have a great story to tell. We just have to tell it.

I can’t agree more. After our presentation a woman from France approached me to say that she “felt like I know you” since she is a regular visitor to World Dairy Diary. That kind of anecdotal evidence is great since it shows how truly connected we are globally thanks to social media.

You can listen to our presentation on social media here: Social Media Presentation

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