Social Media Vital To Industry

Chuck Zimmerman

This year’s Alltech Global 500 includes a full program for beef producers. As we’ve said many times before, if you’re in the dairy business, you’re in the beef business. So, I spoke with one of the beef farmers here, Charles Miller. He’s a Kentucky cattleman so he didn’t have as far to go as many who are here from 29 different countries.

Charles says he’s an Alltech customer and he’s glad to see the company placing a greater emphasis on beef lately and here at this conference. He sees the interaction with international farmers as a great opportunity. He says that one of the most interesting things he has seen and learned so far is the importance and perspective on social media. He said, “As we go forward as an industry, if we fail to utilize that tool to our best advantage we’re going to be left behind.”

You can listen to my interview with Charles here: Interview With Charles Miller

Alltech Global 500 Photo Album

Alltech, Alltech Global 500, Animal Health, Audio, Beef