As June Dairy Month approaches, did you know that dairy checkoff has tools and resources to help you share your story with consumers?

A valuable resource is the checkoff-funded www.dairyfarmingtoday.org website. The site is for consumers looking for information about the industry or who have concerns about the on-farm practices of modern U.S. dairy farms, including animal care and environmental stewardship.

Among the website’s features are:
· A virtual dairy farm tour
· Dairy-related fact sheets for the media, thought leaders and consumers
· Stories from real dairy producers about their farms
· A “day in the life” feature that demonstrates the 24/7 nature of the typical dairy farm family

Source: Dairy Management Inc.