White Wave Foods is testing a new line of fine-filtered milk, called Simply Pure, in the two Ohio markets.
Simply Pure, is available in local Kroger, Walmart, Meijer and Giant Eagle stores and has been on the shelves for about three weeks.
“There’s big difference between regular milk and fine-filtered milk,” director of innovation Linda Zink said. “Fine-filtered milk tastes better because all of the impurities found in regular milk are removed through the filtering process.”
“We’re getting a lot of good comments from people about it,” she said. “People like it.”
She said White Wave became interested in fine-filtered milk after it had been popular in Canada for 10 years.
Source: Lancaster Eagle Gazette
3 Comments on “Fine-Filtered Milk Being Tested”
I appreciate the coverage of the launch of Simply Pure fine-filtered milk in the Columbus area. Would just like to offer a quick clarification – although I’m quoted as saying that Simply Pure tastes better and is fresher than other choices, I want to be clear that these aren’t claims we’ve made. Rather, Simply Pure is a new and different option for consumers, one that keeps all the nutrients found in regular milk but removes many of the impurities. We’re happy to let consumers decide for themselves whether that makes Simply Pure taste better or fresher.
To learn more about Simply Pure, stop by our website simplypuremilk.com or our Facebook page. Thanks again to Columbus for helping us bring a new kind of milk to American families.
Linda Zink
Director of Innovation
Simply Pure
I appreciate the coverage of the launch of Simply Pure fine-filtered milk in the Columbus area. Would just like to offer a quick clarification – although I’m quoted as saying that Simply Pure tastes better and is fresher than other choices, I want to be clear that these aren’t claims we’ve made. Rather, Simply Pure is a new and different option for consumers, one that keeps all the nutrients found in regular milk but removes many of the impurities. We’re happy to let consumers decide for themselves whether that makes Simply Pure taste better or fresher.
To learn more about Simply Pure, stop by our website simplypuremilk.com or our Facebook page. Thanks again to Columbus for helping us bring a new kind of milk to American families.
Linda Zink
Director of Innovation
Simply Pure
I appreciate the coverage of the launch of Simply Pure fine-filtered milk in the Columbus area. Would just like to offer a quick clarification – although I’m quoted as saying that Simply Pure tastes better and is fresher than other choices, I want to be clear that these aren’t claims we’ve made. Rather, Simply Pure is a new and different option for consumers, one that keeps all the nutrients found in regular milk but removes many of the impurities. We’re happy to let consumers decide for themselves whether that makes Simply Pure taste better or fresher.
To learn more about Simply Pure, stop by our website simplypuremilk.com or our Facebook page. Thanks again to Columbus for helping us bring a new kind of milk to American families.
Linda Zink
Director of Innovation
Simply Pure