Expo's Exhibit Area Increases

News EditorWorld Dairy Expo

World Dairy Expo starts next week, and visitors will have even more opportunities to learn about the dairy industry.

The Outdoor Trade Mall has been expanded again this year, making this the second year in a row the exhibit area increased in size and number of exhibitors. The International Lounge area exhibit space has also been bumped up to accommodate greater needs for global commerce.

The Outdoor Trade Mall is quickly becoming the area in highest demand as companies search for ample display space for new larger equipment. This year, producers will be able to view a wider range of new products in the Trade Mall, from the new side-entry skid loaders from JCB, new forage equipment from Claas to giant TMR mixers from Italian company Storti S.p.A.

This year promises to be the best commercial exhibit display at World Dairy Expo to-date featuring over 130 companies making their first appearance at the event, some that are making their first appearance in North America. This year 120 of the 800 exhibiting companies are from outside of the United States. They represent 28 countries bringing their products and technologies to the global market here in Madison. Without question, dairy producers will want to include the 2011 World Dairy Expo as their one-stop event to view the world’s best dairy industry products and services. A list of participating companies and interactive maps can be found on Expo’s website.

Source: World Dairy Expo