Bridging Gap Between Consumers and Food Production

Chuck Zimmerman

Charleston|Orwig was very busy during this year’s World Dairy Expo. The strategic communications agency was working with almost a dozen companies during the show. I caught up with Brittany Unterweger, pictured left with Cassie Mueller, in the Arm & Hammer Animal Nutrition booth. Brittany is an account supervisor. I asked her how things were going for the agency since Cindy spoke with Mark Gale last year.

Brittany says the agency focus goes beyond the dairy industry into overall food systems, “from farm to plate, from producer to consumer.” She says there has been an internal shift within the agency to move beyond just agriculture in an effort to bridge the gap between consumers and where their food comes from. They’ve also further developed their blog, Field Assignment.

You can listen to my interview with Brittany here: Brittany Unterweger Interview

2011 World Dairy Expo Photo Album

World Dairy Expo coverage sponsored by Charleston Orwig Dairy Business Association Alltech Hoard’s Dairyman Accelerated Genetics
Arm and Hammer, Audio, Charleston-Orwig, World Dairy Expo