World Wide Sires, LTD. teamed up with Accelerated Genetics to host a World Dairy Expo International Reception and Dinner. Here’s John Schouten, World Wide Sires CEO (center) with some of the guests. The organization is owned by Accelerated Genetics and Select Sires.
World Wide Sires, Ltd. is the world’s leading cattle genetics marketing organization representing the majority of the U.S. Artificial Insemination Cooperatives. In an atmosphere of trust and cooperation, World Wide Sires brings together suppliers and customers to promote efficient global livestock production. Quality genetics, high integrity, personal contact and superior customer service are the cornerstones for ensuring continued market leadership.
I talked with John before the evening’s activities got underway. He says World Wide Sires is celebrating forty years and he’s been with the company for twenty five of them. He does a little bit of travel as the territory they serve has grown. “Traditionally, our key markets have been located in western Europe as the company got started but today we have new and exciting markets in places like China, India and Russia.” He’s proud to represent the best genetics in the world to their customers. He’s very optimistic about growth in trade even in countries where we currently have marketing challenges. I asked him the thing he’d like his customers to think of when they think of World Wide Sires. He says, “Service with a smile.”
You can listen to my interview with John here: John Schouten InterviewWorld Dairy Expo coverage sponsored by Charleston Orwig Dairy Business Association Alltech Hoard’s Dairyman Accelerated Genetics