Efficiency: the cow is a fermentor, it is designed for fiber, we can increase efficiency and feed fiber.
Green house gases: We cannot stick our head in the sand. Green house gases are a real problem and sooner or later we will be taxed.
Mineral wastage & pollution: .75 kilo of mineral waste per cow means that a ton of mineral waste per day on a 1,000 cow farm.
Creating more nutritious milk and beef.
Branding: Branding is essential. Why is soda $5 per gallon when milk is so much better for you?
Fiber: Grain is expensive or unavailable. Fiber is not only a cheaper alternative but the rumen is designed to use it.
Nutrigenomics: This is a nutrition revolution. Nutrigenomics allow us to study how nutrients switch genes on and off. We can then develop programmed nutrition plans for young animals to increase efficiency and performance for life.
Social Media: We have to tell our story.

This was followed by two days of seminars, covering everything from nutrition, to branding and social media. Experts from all areas of the industry were on hand to give dairy and beef producers all the information they need to take on the challenges of a changing industry.