The company that has been mainly responsible for our ability to cover World Dairy Expo year after year is Charleston|Orwig. This integrated marketing and reputation management agency has quite a few clients in the dairy business, including our marquee sponsor, New Holland. I spoke with Charleston|Orwig’s Mike Opperman, Sr. Director, Strategy and Planning, (left on the show lot with his client) to learn how the agency is doing and found out that they have a unique project going on here at Expo.
Charleston|Orwig announces that every step its employees take during this week’s World Dairy Expo will be for a good cause. The company will donate a penny for every step taken by each of its employees to Farmers Feeding the World. Given the massive scale of the week-long event and the dedication of its employees, the company anticipates a sizeable donation.
Every member of the Charleston|Orwig team will wear a pedometer to record how much he or she walks throughout the five days. The companies working with Charleston|Orwig at World Dairy Expo also are invited to participate in “hoofing it” or to match the donation.
You can listen to my interview with Mike here: Interview with Mike Opperman