Charleston|Orwig Hoofs It for Charity at World Dairy Expo

Chuck Zimmerman

The company that has been mainly responsible for our ability to cover World Dairy Expo year after year is Charleston|Orwig. This integrated marketing and reputation management agency has quite a few clients in the dairy business, including our marquee sponsor, New Holland. I spoke with Charleston|Orwig’s Mike Opperman, Sr. Director, Strategy and Planning, (left on the show lot with his client) to learn how the agency is doing and found out that they have a unique project going on here at Expo.

Charleston|Orwig announces that every step its employees take during this week’s World Dairy Expo will be for a good cause. The company will donate a penny for every step taken by each of its employees to Farmers Feeding the World. Given the massive scale of the week-long event and the dedication of its employees, the company anticipates a sizeable donation.

Every member of the Charleston|Orwig team will wear a pedometer to record how much he or she walks throughout the five days. The companies working with Charleston|Orwig at World Dairy Expo also are invited to participate in “hoofing it” or to match the donation.

You can listen to my interview with Mike here: Interview with Mike Opperman

2012 World Dairy Expo Photo Album

World Dairy Diary coverage of the World Dairy Expo is sponsored by New Holland
Agribusiness, Audio, Charleston-Orwig, World Dairy Expo