The Cattlemen’s Beef Board (CBB) always has a presence at the World Dairy Expo to help dairy producers understand how they are a part of the Beef Checkoff.
“All dairy cattle are certainly beef cattle also,” said CBB board member Gary Sharp of South Dakota, who was at the dairy expo at the beef checkoff booth, along with representatives from the Wisconsin Beef Council. “We’re all in this game together.”
The booth featured recipes and other information and served chili and beef summer sausage. Sharp says they not only reach dairy producers at the expo but others as well. “Everything from school children to elderly people who are not producers,” he said. “Beef and milk makes a body go and keeps it going.”
Listen to Chuck’s interview with Gary here: Gary Sharp interviewWorld Dairy Diary coverage of the World Dairy Expo is sponsored by New Holland