The newest internet meme? College kids in the United Kingdom “milking,” the totally bizarre act of pouring an entire jug of milk on your head.
In the milking YouTube video that started the commotion, dairy deviants in Newcastle, England, purchase milk, stand in a random spot, then empty the entire milk jug over their heads.
Once the first video started racking up views, the students decided to milk the stunt for all it’s worth.
“We didn’t expect a reaction this large, the video was initially intended for our friends,” student and “milkman” George Hoyland explained to the Daily Mail.
The milking trend has since spread across the U.K. While media coverage so far has skimmed the deeper issues the stunt brings to the surface, others are keen to cry over the spilled milk.
Source: Huffington Post