Milking Parlor: Small Influencers and Big Consumers

John Davis

The dairy industry is trying to win over small groups of influencers… and large groups of consumers as well.

In this edition of the Milking Parlor, we talk with Stacy Dohle from the Midwest Dairy Association and Dairy Management Incorporated to hear how they are trying to win over those influencers, such as nutritionists, to the value dairy products have in people’s diets. And of course, as any business knows, you have to also win over that large group of consumers. National Dairy Board Chair Steve Maddox explains how they have reached out to some of the country’s biggest food retailers to make sure those products are tasty to eat.

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