Rabobank Honors Chobani

News Editor

ChobaniChobani has been honored again, this time by Rabobank, as the winner of its 2012 North America Innovation in Leadership award for the company’s “groundbreaking contribution” to the U.S. yogurt sector.

The 2012 award honors Chobani, a Rabobank client, for the transformational impact of its practices on the U.S. yogurt industry and its success in redefining an established market to advance its business and the overall yogurt category.

“In a sector historically dominated by global giants, Chobani — led by its visionary founder, president and CEO Hamdi Ulukaya — clearly evidences that a singular focus on the consumer and an organizational culture which thrives on innovation can be powerful drivers of a meteoric rise to market leadership,” Rita Keskinyan, managing director at Rabobank, said in a Rabobank press release.

Source: Capital Press; By CAROL RYAN DUMAS

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