The California Milk Advisory Board (CMAB) is taking their quest of making California dairy part of families everywhere from the dairy case and the household to iPhones with Cali CowChat, a new virtual California cow app.
The Cali CowChat app gives consumers the ability to create a customized California cow and connect with friends in an entertaining and original way including sending personalized voice messages in a California cow voice to Facebook friends through Facebook Connect.
Once the app is downloaded, consumers can play with and customize their own California Cow – including changing her color and features (eyes, ears, etc.), the shape of her spots and even by adding accessories. They can also interact with their cow by milking her, shaking her up to make her dizzy, giving her a tickle (with a giggle back) and moving her around the screen. While in idle mode, she has a few surprises whether it’s dancing in River, Robot or Twinkle-toe style or even jumping over the moon. And of course she takes time to lie down to rest or have a nice snack. Beyond this, users will be able to connect with friends through the app by sending voice messages to people in their Facebook contact list via a walkie-talkie like functionality. When the message is opened, the sender’s personalized California cow will appear on the recipient’s phone and deliver the message in her unique animated California cow voice.
The Real California Milk Cali CowChat application is free to download and available to ios/iPhone users, visit the App Store, search for “Cali CowChat” then download for free.
Source: California Milk Advisory Board