Danone, the parent company of U.S. dairy processor Dannon, has acquired 100% of YoCrunch’s share capital.
Founded in 1985, YoCrunch makes yogurt with crunchy toppings packaged separately, in part through licensing agreements with well-known national brands such as M&Ms and Oreo. Danone’s press release called YoCrunch “the market leader of the yogurt with toppers segment.”
According to Danone’s statement, “This acquisition will advance Danone’s ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt. It will strengthen its offer in the United States by widening its range of products. The move will also enable Danone to benefit from YoCrunch’s unique expertise in compartmentalized packaging, developed in the company’s plant in Naugatuck, Conn.”
YoCrunch has one plant in Naugatuck and another in Batavia, N.Y.
Source: Dairy Foods