This inaugural campaign was started through a coalition within the dairy industry that has committed itself to raising awareness of men’s health issues amongst dairy farmers.
Traditionally, November has been globally recognized as Men’s Health Awareness Month, bringing light to health challenges facing a high proportion of males – including cancer, and specifically prostate cancer. Statistically, one in six men will be diagnosed with prostate cancer in their lifetime.
Awareness for prostate cancer and men’s health will be raised by Movember Dairy through a campaign centered around the mustache. The mustache is the universal symbol for Movember USA; bringing a comical and conversation-worthy element to this worthwhile cause. Combining humor and health, Movember Dairy is driving change by growing mustaches, sharing key statistics and encouraging dairy producers to contact their doctors for health screenings.
Join the Movember initiative by growing a mustache to help generate attention and educational opportunities with others. A new mustache is a talking point that can get the conversation on men’s health started. If you currently have facial hair, consider a clean shave and regrowing a mustache. Spread the word through social media: post photos of your Movember party and mustache growing contests on the Movember Dairy Facebook page.