Orth and McNett Promoted at Expo

News Editor

Congratulations to Susan Orth and Crystal McNett, both who have new responsibilities with World Dairy Expo.

Susan Orth will be stepping into a newly created role, Sponsorship Manager. Crystal McNett has been named Trade Show Manager.

As the new Sponsorship Manager, Susan Orth’s role reaches across all aspects of Expo, including the Dairy Cattle Show, Trade Show and other sponsored events. She will be the lead contact for WDE sponsors, sponsor customer service and communications. Orth will continue in her role to serve as the Expo staff connection for the World Forage Analysis Superbowl. She has been on World Dairy Expo’s staff since 2009 and most recently served as Trade Show Manager. Orth grew up on her family’s dairy and livestock farm, Orthridge Farms, in southwest Wisconsin. She graduated from the University of Wisconsin-Madison with a double major in Animal Science and Ag Journalism. Orth is currently serving on the Wisconsin State Fair Dairy Promotion Board, co-chair of the Programming Committee for the Association of Women in Agriculture and as off-campus advisor of the Badger Dairy Club.

As the Trade Show Manager, Crystal McNett will manage the World Dairy Expo Trade Show, partnering with more than 850 exhibiting companies from around the globe that participate in the event each year. She will be the lead contact for commercial exhibitors including communications, contracts and show floor layout. Trade Show Executive magazine’s (TSE) prestigious Gold 100 recently announced World Dairy Expo as the #22 trade show in the nation. McNett previously was Trade Show & Project Coordinator for World Dairy Expo and is the former Sales and Marketing Communications Specialist with Select Sires. Crystal is a 2006 graduate from the University of Wisconsin-Madison with a double major in Dairy Science and Ag Journalism with business emphasis. She currently owns and operates McNett Grain Farms with her father and brother in Belmont, Wis.

Source: World Dairy Expo