June Dairy Month brings the efforts of America’s farm families front and center. And now, Culver’s is strengthening that spotlight through the second year of its “Thank You Farmers” campaign. In partnership with participating restaurants, great guests, the National FFA Foundation, local FFA chapters and other agricultural groups, Culver’s turns gratitude into full-fledged support of today’s farm families.
Last year over $220,000 was donated to the FFA Foundation nationally in addition to local chapters.
Thank You Farmers kicks off June 2 nationally at participating restaurants and online. New this year is Culver’s “Sign of Thanks” social promotion. From June 2 to 13, guests are invited to share a photo of themselves posing with a thank-you note to farmers on Twitter, Facebook or Instagram using the hashtag #culverssignofthanks. For every thank-you shared, Culver’s will donate $1 to the National FFA Foundation, up to $50,000.
Also new this year is the Scoopie Coloring Contest in which young guests will be able to let their creativity shine by coloring one of 12 different farming-themed coloring pages. Twelve winning entries from around the country will be featured in the 2015 Culver’s calendar. Proceeds from the calendar will benefit local FFA chapters.
Additional Thank You Farmers support efforts will include:
– Share nights – A percentage of sales from an entire evening will be donated to a chosen FFA chapter in June
– Scoopie Token and guest donation program – Kids who receive Scoopie Tokens intended for frozen custard or toys can turn them back in as a donation to a local FFA chapter
– Blue Barn Wall Clings – Guests demonstrate their support by donating and writing their names on fun Blue Barn wall clings that will hang in-restaurant for the duration of the campaign
– In-restaurant special events – Petting zoos, educational days and more will be happening at various participating restaurants across the nation