Producers and industry partners from across the globe are encouraged to make plans now to attend World Dairy Expo – “Designer Dairy” – September 30 – October 4 at the Alliant Energy Center in Madison, Wis., USA. Focused on the newest research, products and services that are relevant to today’s dairy operations, Expo has become the industry’s “must attend” event. Thousands of visitors from countries around the world are expected to gather at Expo to discover the latest innovations.

Visitors can choose from a variety of events during World Dairy Expo. Many will want to attend the world-class cattle competition which culminates with the naming of the Supreme Champion. Producers will want to participate in the Expo Seminars, Virtual Farm Tours and Dairy Forage Seminars, where they can interact with industry experts and top producers to exchange management ideas. International attendees are encouraged to consider participating in the annual International Dairy Short Course. This three-day dairy management course presents the latest research and technology in dairy genetics, nutrition, cow comfort and milk quality.

All should reserve time to experience the world-renown trade show, featuring more than 850 exhibiting companies from across the globe. Companies will be unveiling the latest technologies, products and services. Check out the Innovations Unveiled page on the Expo website for new products that will be featured at the 2014 event. People can plan their trade show visit by utilizing the online participating company list and interactive trade show maps.

International attendees are invited to visit the Expo website for details posted in multiple languages to access general information, daily schedule and online registration. Admission for Expo is $10 USD per day; and $30 USD for a five-day Season Pass. Be sure to register as an international attendee in the East Lobby of the Coliseum and you will receive a free pin, ribbon, souvenir tote and access to the International Lounge and International Reception.