Integrity in Food Marketing From Dairy Viewpoint

Chuck Zimmerman

USFRA Connie TiptonThe CEO of the International Dairy Foods Association, Connie Tipton (pictured on right), took part in the USFRA Food Dialogues in Chicago. The topic was Integrity in Food Marketing and as with other panelists I asked her what this means to her personally. Connie says, “You know every company has to figure out how to position their product but to me it’s basically safe, quality food with truthful labeling.”

She says the dairy industry is now exporting about 15 percent of their products and is doing well with the exception of the fluid milk component. More and more new products are coming out to satisfy just about every desire of the consuming public.

Interview with Connie Tipton

USFRA Food Dialogues Chicago Photo Album

Ag Group, Audio, idfa, USFRA