GEA Farm Technologies is very pleased to announce a strategic alliance with Lauren AgriSystems, Ltd. to become the exclusive global distributor of the patented Tri-Circle® milking liners, premium DairyGrade™silicone milk hose, and other supporting products Lauren designs, develops and manufactures, beginning September 1, 2014.
“This partnership truly allows both companies to operate independently within their core strengths,” explains Vern Foster, Chief Operating Officer at GEA Farm Technologies. “GEA has an extremely long-standing reputation in the dairy industry when it comes to manufacturing milking equipment and providing unsurpassed service through our dealer network. Lauren has conducted years of research to discover the harmony between liner design, material and system settings. The end result is a market-leading product offering for customers around the world.”
“At Lauren AgriSystems, we are extremely excited to form this relationship with GEA Farm Technologies,” adds Christopher Pfeiffer, President, Lauren AgriSystems, Ltd. “GEA brings access to perhaps the largest distribution footprint in the industry, and through their channels, we are able to get our product line and future innovations to an international marketplace. It also allows Lauren AgriSystems to focus on product research, product development, and manufacturing, and these are the areas that have made the Lauren product offering so successful over the past 10 years.”
The Lauren AgriSystems sales team will join forces with the GEA organization, and continue to concentrate their efforts on supporting the Lauren portfolio of products, and providing technical support and milking system optimization to dairy producers who use Lauren products on their operation, as they have in the past.
“Lauren products will continue to be exclusively manufactured at Lauren AgriSystems, and our customers can rest-assured that there will be no changes to the quality or availability of the Lauren product line,” explains Pfeiffer. “It’s the same green liner and hose products that you have trusted for years, brought to you by the same trusted sales representative, now just through a larger distribution channel.”
“Lauren AgriSystems changed the industry 10 years ago with their product innovation and new perspective on cow milking for large, commercial dairies,” summarizes Foster. “This special relationship with Lauren AgriSystems, allows GEA Farm Technologies to take a leadership role in the liner and rubber goods product segment and offer dairy producers a truly superior product offering when it comes to milking cows.”