National Pork Board officials have debuted a strategic plan designed to guide the organization through the next five years. This news release says the 2020 Strategic Plan will start this January and focus on anticipating and managing the changing world facing U.S. pork producers now and in the future.

Rooted in collaboration between industry and supply chain partners, the new National Pork Board vision is to elevate U.S. pork as the global protein of choice by continuously and cooperatively working to do what’s right for people, pigs and the planet.

“It’s a plan sharply focused on a vision for the future of America’s pork producers. It defines in clear, customer-centered language a set of objectives focused on results,” said Dale Norton, Pork Checkoff president and a pork producer from Bronson, Mich. “Our task force, which included pork producers and representatives from allied industries, defined a commitment to leverage industry and supply chain collaboration to achieve the vision.”

A task force that met through this year set three distinct goals to drive National Pork Board performance:

* Build Consumer Trust – Working collaboratively with food chain partners, the National Pork Board will enhance consumer trust in modern pork production by promoting producer adoption of on-farm management practices that reflect the industry’s ethical principles and by sharing its commitment to continuous improvement with consumers and key stakeholders.
* Drive Sustainable Production – The National Pork Board will invest in research and producer education programs that enhance pork productivity and sustainability of pork production and deliver benefits to producers, their communities and consumers.
* Grow Consumer Demand – Working in concert with food chain partners, the National Pork Board will grow domestic and international consumer demand by focusing on pork’s improved nutrition, quality and sustainability.