The National Cattlemen’s Beef Association’s Cattlemen’s College, now celebrating its 22nd year, has established a reputation as one of the most thorough cattle producer education programs in the nation. Sponsored by Zoetis, the 2015 edition of Cattlemen’s College offers a wide range of informative, hands-on educational workshops designed for cattle operations of every size and sector.

The program will be held Feb. 3-4, 2015, in San Antonio, Texas, headlining the first day of activities at the 2015 Cattle Industry Convention and NCBA Trade Show. Early registration for Cattlemen’s College and the convention ends Jan. 9, 2015.

Cattlemen’s College workshops include an outstanding lineup of industry experts during the course of two jam-packed days. On Tuesday, Feb. 3, participants will first hear from Gary Smith, Keith Belk, Daryl Tatum and Dale Woerner on “Feeding to Increase the Quality, Consistency, and Competitiveness from Market Cows.” This first hands-on class will help attendees improve the beef from market cows, identify production practices and learn value concepts from feedlot to retail.

Starting Wednesday morning at 7:00 am, Cattlemen’s College classes begin with a keynote address by Scott Neal, Senior VP, Produce, Meat and Seafood for Walmart. Neal will address how Walmart perceives increasing beef prices, expanding exports, increased focus on sustainability, world-wide growth and how today’s Walmart customers view beef.

Following Neal’s address, classes focusing on rebuilding the herd, the future of beef production, and many other valuable topics will be held, concluding with lunch session, with legendary farm broadcaster Max Armstrong. Armstrong will talk about how in his view from nearly forty years as a broadcaster, it’s a great time to be in the beef business.