2015 Cattle Industry Convention-goers will not want to miss the National Cattlemen’s Beef Association (NCBA) Trade Show in San Antonio, Texas, Feb. 4-7. With 337 companies in attendance, this is the largest, most advanced trade show for the cattle industry. Every year groundbreaking technologies and ideas are introduced at the event, in addition to expert demonstrations on topics that will benefit cattlemen and women from across the nation.

“This is going to be our largest NCBA Trade Show to date, with nearly 6 acres of exhibit space, and something for everyone in the cattle industry,” said NCBA President and Victoria, Texas cattleman Bob McCan. “Now more than ever, it’s critical for cattlemen and women to stay apprised of current industry technology and innovative concepts to help optimize their operations.”

Highlights of the Trade Show include:

Demonstration Area -This area will feature NCBA’s Beef Quality Assurance program Stockmanship & Stewardship. These sessions will teach handling methods that improve gathering, penning, chute work and hauling on horseback. Much of the emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions will show how cattlemen can actually shape consumers’ perception of beef. Cattle handling experts Curt Pate and Ron Gill will teach each of these informative sessions.

Efficient, Low Stress Cattle Handling with Stock Dogs on Wednesday, February 4th only. Don’t miss this entertaining and educational session presented by the National Cattle Dog Association.

Learning Lounge – These 30 minute “lightning sessions” will offer busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face to face talks and hands-on technology education in small intimate theater like setting right on the trade show floor.

Nacho Ordinary Party – It’s a Fiesta
Wednesday, February 4
Sponsored by MICRO, Co-sponsored by Farm Credit, New Holland & Certified Angus Beef
Nacho Ordinary Party – Fajitas, Margaritas, salt and lime, that’s right it’s Fiesta time. Kick off the 2015 NCBA Trade Show with a Texas Fiesta.

Texas Uncorked – a Texas Wine Reception
Thursday, February 5
Enjoy a wine walk through the Trade Show sampling some great Texas wines.

Texas Tapped – a Texas Beer Reception
Friday, February 6
Enjoy some tasty Texas Beer on tap in the Trade Show.