The CattleFax Mobile App has quickly become the go-to smartphone and tablet application for cattle producers and industry professionals needing market information on the go.

The application is nearing 100,000 downloads as it celebrates its second anniversary during the 2015 Cattle Industry Convention and NCBA Trade Show. Another release will be available on the Apple App Store and Google Play during the industry event.

The latest update continues to improve on the existing layout and design. The mobile application also features the support of R.J. O’Brien & Associates (RJO), the largest independent futures brokerage and clearing firm in the United States.

“A large number of introducing brokers in our network have found the CattleFax Mobile App to be a useful tool,” says Gerald Corcoran, Chairman and CEO, RJO. “We believe the new features will further broaden the appeal to introducing brokers and our clients.”

Futures markets continue to be the most frequently used section of the application, and users will notice enhanced charting ability for individual futures contract prices.

“Cattle producers continue to be the most mobile segment of our industry,” said Randy Blach, CEO, CattleFax. “Cow-calf producers are especially looking for timely market prices, news, analysis and research. The CattleFax Mobile App fills that niche.”

“The latest version of the application continues to improve on the original foundation,” noted Blach. “Partnering with other industry leaders – like RJO and Zoetis – only enhances what we are able to provide. We will continue to push out new updates to make the app even more relevant to the industry.”

Sponsoring partner Zoetis delivers content on animal health and management through the app. This powerful combination of business, cattle and operational management information makes the app a must-have for producers and industry members.

CattleFax members can sign into the app using their membership e-mail and password to unlock exclusive content, but most features are available to all users.

During the next 30-days, non-members will have unlimited access to all application features. As part of this promotion, CattleFax is also offering new members an opportunity to purchase a two-year membership for the price of a one-year membership.