A new survey just released by the Cattlemen’s Beef Board shows that support for the beef checkoff remains high.
According to the survey of 1,209 beef and dairy producers conducted by the independent firm Aspen Media & Market Research, three out of four producers support the beef checkoff, while the number who disapprove of the program, at just 11 percent, is the lowest in program history.
The random survey done in late December 2014 and early January 2015 came up with the following findings:
81 percent of producers say the beef checkoff has helped to contribute to a positive trend in beef demand.
72 percent of producers say the beef checkoff contributes to the profitability of their operations.
76 percent say the checkoff is there for them in a crisis.
76 percent say the checkoff represents their interests.
66 percent of producers believe the checkoff is well managed
“Despite a great deal of discussion about the future of the checkoff, along with being challenged by critics of the checkoff and groups who would like to see us go out of business, beef and dairy producers continue to value their checkoff for building demand, contributing to their profitability and for representing their interests,” says Producer Communications Working Group (PCWG) Chair Jeanne Harland, “The beef checkoff has, for nearly 29 years, served the beef industry with programs producers want, and that is why we see the checkoff ‘as representing our interests’ according to the survey.”
See survey results here.