Eggland’s Best recently tapped New Jersey-based digital marketing agency Revolution Digital to rejuvenate their website. After winning a competitive RFP process by staying true to Eggland’s Best goals and values, the agency was asked to bring a bright and fresh look to their site that highlights the eggs as better tasting and nutritionally superior than ordinary eggs.

The Revolution Digital team did an end-to-end overhaul of the existing website using research gathered through targeted focus groups to create an interface that evokes feelings of classic Americana, food, family, and fun. The agency used a clean white background to underscore the premium quality and freshness of each Eggland’s Best egg, and prominently featured the brand’s social media outlets on the home page to set the tone for consumer engagement.