Country music fans are invited to fire up their creativity and submit a 30-second video of a portion of FGL’s #1, PLATINUM smash “Dirt” for one of five chances to win an all-expense-paid trip for two to the award-winning duo’s concert at the Giant Center in Hershey, Pa. on May 2, 2015. The contest winners and their guests will also take part in an exclusive meet and greet with FGL’s Tyler Hubbard at New Holland’s Pennsylvania headquarters.

The Voice of the Next Gen contest is part of New Holland’s year-long 120th Anniversary bash, celebrating not just the accomplishments of the past, but looking forward with excitement to the next generation of New Holland SMART products, customers and dealers.

“The song ‘Dirt’ was selected for the contest because its lyrics reflect New Holland’s roots in agriculture and our strong ties to those who work the land,” says Mark Hooper, New Holland’s Director of Marketing in North America.

The Voice of the Next Gen contest is open to adults age 18 and older in the United States and Canada. Contestants are asked to submit a 30-second video of themselves performing a portion of FGL’s hit song “Dirt,” either a cappella or with the accompaniment of their own music.

The contest begins March 1, 2015 and all eligible entries must be submitted by midnight Eastern Time, March 22, 2015. The five Grand Prize winners will be selected from among the top 20 videos, as determined by the public through likes from March 23-30, 2015. Criteria for selecting the five winners will be based on originality, creativity, entertainment value and interpretation of New Holland’s Voice of the Next Gen theme. One winner from among the five Grand Prize winners will be awarded the “New Holland Voice of the Next Gen” title.